There are several PDLC film options to choose from in terms of colors and optical properties. Gray film surfaces may exhibit higher luminance contrast ratios as they reduce the amount of ambient light reflected off the surface or transmitted through the film, therefore increasing the relative brightness of the display imagery when compared to ambient. The gray level can be customized by combining a white PDLC film in a custom film stack including gray tinted glass or gray adhesive interlayers during lamination. Such customization supports both aesthetic flexibility and optical performance, including viewing angle, contrast requirements, and screen size. While a tinted or gray glazing increases the contrast ratio, it may impact the overall brightness of an image due to reflection or absorption of projector light. Utilizing DLP projectors with luminous flux greater than 1000 lm can mitigate this impact on brightness.

PDLC films are also available with IR solar control properties, which can reflect up to 78% of IR light, in turn reducing temperatures inside a vehicle by up to 15°C. [4] Pairing this with projection supports not only dynamic communication platforms, but more energy efficient vehicles that consume less fuel for cooling. Moreover, films are available with laser etched invisible segmentation which can be used for segmented solar and light control, or to create zones for location specific projections in one area while keeping some of the window transparent by powering selective zones.