Politique de témoins Texas Instruments

1. Objectifs et contenu

Cette politique en matière de témoins fait partie de la Politique de confidentialité en ligne de Texas Instruments Incorporated, 12500 TI Boulevard, Dallas, Texas 75243, USA et de ses sociétés affiliées (collectivement désignées par « TI », « nous » ou « notre, nos »). Elle explicite l'utilisation des témoins de connexion et autres technologies de traçage (notamment pixels, étiquettes, pixels invisibles, GIF invisibles, suivi de l'adresse IP et stockage de navigation) (collectivement désignées par le terme « témoins ») dans les sites web, les services en ligne, les outils de calcul et de conception, les blogues et les applications mobiles de TI (collectivement désignés par le terme « sites »). TI est susceptible de vous adresser d'autres avis et informations au sujet de l'emploi de témoins et autres technologies de traçage. Nous vous recommandons de les consulter conjointement avec la Politique de confidentialité de TI. Lorsque vous utilisez les sites de TI, vous acceptez l'emploi des témoins décrits dans la Politique de confidentialité.

2. Que sont les témoins ?

Les témoins sont généralement de petits fichiers téléchargés sur votre appareil (ordinateur, téléphone, tablette et appareils similaires) lorsque vous consultez un site web. Les témoins sont couramment utilisés par les propriétaires de site pour assurer le fonctionnement de leur site, ou pour en améliorer le fonctionnement, ainsi que pour recueillir des informations. Nous utilisons des témoins sur les sites de TI, parmi lesquels des témoins propriétaires (de première partie) et des témoins de tierces parties. Un témoin « propriétaire » est mis en place par le propriétaire du site web. Le terme « partie » désigne le domaine qui place et contrôle le témoin. Dans le cadre de la présente Politique de confidentialité, les témoins de TI sont les témoins propriétaires (de première partie) et les « témoins tiers » sont mis en place par des tierces parties et permettent l'emploi de fonctions ou fonctionnalités de tierces parties mises à disposition sur les sites de TI ou par leur intermédiaire (entre autres, services de publicité, de vidéo et d'analyse de site web). Les parties qui mettent en place les témoins tiers peuvent reconnaître votre appareil lorsque vous l'utilisez pour visiter les sites de TI ou d'autres sites web.

3. Quelle est la durée de vie des témoins ?

La durée d'existence d'un témoin sur votre appareil est variable. Les sites de TI utilisent les types de témoins suivants:

Les « témoins de session » sont automatiquement supprimés à la fin de votre session de navigation, lorsque vous fermez votre navigateur, à moins que celui-ci ne soit configuré de manière à conserver les sessions.
Les « témoins permanents » ou « témoins persistants » ne sont pas supprimés à la fermeture du navigateur et demeurent sur l'appareil jusqu'à leur date d'expiration ou leur suppression.

4. Quel usage TI fait-il des témoins?

Les sites de TI utilisent les types de témoins suivants :

Témoins publicitaires et de marketing. Ces témoins permettent de déployer la publicité fondée sur les centres d'intérêt sur les sites web de TI et des tiers. Ils utilisent les informations que vous mettez à notre disposition quand vous interagissez avec nos sites. Les publicités basées sur les centres d'intérêt vous sont présentées en fonction des témoins associés à vos activités en ligne, telles que la visualisation des produits de nos sites. Nous sommes susceptibles de partager ces informations avec de tierces parties à cette fin. Ces témoins nous aident à adapter les publicités à vos centres d'intérêt, à gérer leur fréquence d'affichage et à comprendre l'efficacité de notre démarche publicitaire.
Témoins d'analyse et de performance. Ces témoins, parmi lesquels les témoins de Google Analytics, nous permettent de reconnaître et dénombrer les visiteurs des sites de TI et de savoir de quelle manière les visiteurs naviguent sur nos sites. Cela nous aide à améliorer le fonctionnement des sites de TI (par exemple, en facilitant la recherche d'informations sur les sites).
Témoins fonctionnels. Ces témoins permettent d'offrir des fonctionnalités supplémentaires, notamment une expérience plus pertinente et personnalisée sur nos sites. Pour ce faire, ils vous identifient et stockent votre activité. Si vous n'autorisez pas ces témoins, tout ou partie des services et fonctions de nos sites peuvent ne pas fonctionner correctement.
Témoins des réseaux sociaux. Ces témoins permettent d'identifier les utilisateurs et les contenus connectés aux réseaux sociaux en ligne, tels que Facebook, Twitter et autres plateformes sociales. Ils aident TI à améliorer sa portée sur les réseaux sociaux.
Témoins strictement nécessaires. Ces témoins sont indispensables au fonctionnement des sites de TI ou à la satisfaction de vos demandes (par exemple, pour suivre les articles que vous avez placés dans votre panier sur TI.com, pour sécuriser l'accès à des sections des sites de TI ou pour gérer vos préférences configurées en matière de témoins).

Certains témoins peuvent appartenir à plusieurs catégories simultanément et avoir plusieurs finalités.

Nous utilisons la technologie des témoins de plusieurs manières pour améliorer votre expérience et améliorer sans cesse nos sites. Ces manières sont, entre autres : se souvenir de vous quand vous revenez sur nos sites ; vous identifier lorsque vous vous connectez ; authentifier votre accès ; garder la trace de vos préférences, de vos centres d'intérêt ou de vos choix ; adapter les contenus à vos préférences, à vos centres d'intérêt ou à votre région géographique ; afficher un historique de navigation personnalisé ; afficher un contenu personnalisé sur nos sites et les sites web tiers ; suivre les activités, les téléchargements et les visualisations de pages ; surveiller l'utilisation des sites ; réaliser des diagnostics et des recherches en vue d'améliorer le contenu, les produits et les services de TI ; et faciliter l'analyse du trafic web en général. Nous sommes également susceptibles d'utiliser des témoins dans nos interactions, par exemple lorsque vous demandez à TI de la documentation, des logiciels, une assistance technique, une inscription à un séminaire et/ou lorsque vous participez à une enquête.

Nous collaborons également avec des sociétés tierces, telles que des entreprises d'analyse web, des publicitaires ou des entreprises travaillant pour leur propre compte. Ces entreprises exploitent la technologie des témoins pour optimiser les publicités qui s'affichent dans votre navigateur sur les sites web de TI ou de tiers en fonction de votre activité en ligne. Ces entreprises tierces utilisent les témoins pour mesurer et améliorer l'efficacité des publicités pour leurs clients, dont nous faisons partie. Pour ce faire, ces entreprises peuvent utiliser les informations concernant vos visites sur nos sites et d'autres sites web. Ces informations peuvent également être utilisées à des fins de marketing en ligne ciblé, notamment en vous présentant des publicités concernant des biens et des services susceptibles de vous intéresser. Les pratiques de ces publicitaires et sites web tiers en matière de gestion des informations sont couvertes par leurs propres politiques. Reportez-vous à la section 5 pour plus d'informations sur la façon de contrôler ou limiter les témoins utilisés par les sites web tiers.

Liste des témoins selon leur type

Publicité et marketing

__adroll

Domain: d.addroll.com
Description: Retargets users for marketing purposes. These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Expiration: 1 year and 1 month

__adroll_fpc

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Retargets users for marketing purposes. These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Expiration: 1 year

__adroll_shared

__ar_v4

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Used by Google DoubleClick (Campaign Manager) to register and report the website user's actions after viewing or clicking on one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
Expiration: 1 year

_fbp

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
Expiration: 90 days

_kuid_

Domain: .krxd.net
Description: Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.To opt out of _kuid_ , please visit: https://www.salesforce.com/products/marketing-cloud/sfmc/salesforce-dmp-privacy
Expiration: 6 months

Domain: yahoo.com
Description: UUsed to deliver ads that are more relevant. Also used to limit the number of times an ad is seen.
Expiration: 1 year

adrl

Domain: outbrain.com
Description: Enables targeted advertising.
Expiration: 30 days

anj

Domain: .adnxs.com
Description: Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.
Expiration: 90 days

APID

Domain: .advertising.com
Description: Collects information on visitor behaviour on multiple websites. This information is used on the website, in order to optimize the relevance of advertisement.
Expiration: 1 year

APIDTS

apRDC

Domain: ads.supplyframe.com
Description: Enables targeted advertising.
Expiration: 1 year

audit

Domain: a.rubiconproject.com
Description: Used to record cookie consent data.
Expiration: 1 year

Domain: yahoo.com
Description: Retargets users for marketing purposes. These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Expiration: 1 year

bcookie

Domain: .linkedin.com
Description: Stores an anonymous ID.
Expiration: 2 years

bkdc

Domain: .bluekai.com
Description: Contains the Oracle data center where the Bluekai user ID is stored.
Expiration: 6 months

bku

Domain: .bluekai.com
Description: Stores the BlueKai DMP profile user ID.
Expiration: 6 months

bscookie

Domain: .bluekai.com
Description: Stores the BlueKai DMP unique user ID.
Expiration: 6 months

Domain: .bidswitch.net
Description: Regulates synchronisation of user identification and exchange of user data between various ad services in order to deliver targeted ads.
Expiration: 1 year

CMID

Domain: .casalemedia.com
Description: Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
Expiration: 1 year

CMPRO

Domain: .casalemedia.com
Description: Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement. This also allows the website to limit the number of times that the visitor is shown the same advertisement.
Expiration: 3 months

CMPS

CMRUM3

CMST

Domain: .casalemedia.com
Description: Collects visitor data related to the user's visits to the website, such as the number of visits, average time s pent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
Expiration: 1 day

cookieJartestCookie

Domain: sync.outbrain.com
Description: Retargets users for marketing purposes. These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Expiration: 1 day

dc_id

Domain: .apxlv.com, .cogocast.net
Description: Used to enable targeted advertising. Cogocast is the seller of aggregated publisher ad inventory from many websites.
Expiration: 2 years

did

Domain: .pippio.com
Description: Used to enable targeted advertising through LiveRamp
Expiration: 1 year

didts

Domain: .pippio.com
Description: Used to enable targeted advertising through LiveRamp
Expiration: 1 year

dk_mfr_trk

Domain: www.digikey.com
Description: Identifies company name to utilize for optimized content on digikey websites
Expiration: 1 week

ELOQUA

Domain: .eloqua.com
Description: Collect and transfer contact info from webforms to internal databases
Expiration: 13 months

ELQSTATUS

Domain: .eloqua.com
Description: Recognize unique visitors to website pages and to track the pages they visit.
Expiration: 13 months

fcookie

Domain: www.linkedin.com
Description: Used for remarketing purposes on LinkedIn.
Expiration: session

fid

Domain: www.linkedin.com
Description: Used for remarketing purposes on LinkedIn.
Expiration: 1 week

Domain: .facebook.com
Description: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
Expiration: 90 days

gpl

Domain: .cogocast.net
Description: Used to enable targeted advertising. Cogocast is the seller of aggregated publisher ad inventory from many websites.
Expiration: 1 day

Domain: .openx.net
Description: Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. Associated to OpenX.
Expiration: 1 year

IDE

Domain: doubleclick.net
Description: Used by Google DoubleClick (Campaign Manager) to register and report the website user's actions after viewing or clicking on one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
Expiration: 2 years

IDSYNC

Domain: .analytics.yahoo.com
Description: Identifies if the cookie-data needs to be updated in the visitor's browser - This is determined throughthird-party ad-serving-companies.
Expiration: 1 year

khaos

Domain: .pubmatic.com
Description: Identifies user for targeted advertising.
Expiration: 1 year

KRTBCOOKIE_10

Domain: .rubiconproject.com
Description: Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads.
Expiration: 14 months

lang

Domain: .cdn.syndication.twimg.com
Description: Stores language preference for Twitter.
Expiration: session

lidc

Domain: www.linkedin.com
Description: Stores routing info for LinkedIn.
Expiration: 1 day

lissc

Domain: www.linkedin.com
Description: Cookie used for Sign-in with Linkedin and/or for Linkedin follow feature.
Expiration: 1 year

nnls

Domain: .pippio.com
Description: Used to enable targeted advertising.
Expiration: 60 days

obuid

Domain: .outbrain.com
Description: Stores an anonymous user ID. Used for tracking user actions, such as clicks.
Expiration: 3 months

PUBMDCID

Domain: .pubmatic.com
Description: Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads.
Expiration: 90 days

PugT

Domain: .analytics.yahoo.com
Description: Identifies if the cookie-data needs to be updated in the visitor's browser - This is determined throughthird-party ad-serving-companies.
Expiration: 1 year

pxrc

Domain: .rlcdn.com,.pippio.com
Description: LiveRamp cookies are set with an RLCDN.com name and expire from LiveRamp’s system after 90 days unless they are renewed or refreshed. Unlike web “tracking” cookies, LiveRamp cookies do not “track” users’ behavior across websites. Instead, LiveRamp cookies are used to recognize an individual so that relevant ads and email marketing can be delivered to the intended recipient.
This cookie registers data on the visitor. The information is used to optimize advertisement relevance.
Expiration: 60 days

rlas3

Domain: .rlcdn.com
Description: LiveRamp cookies are set with an RLCDN.com name and expire from LiveRamp’s system after 90 days unless they are renewed or refreshed. Unlike web “tracking” cookies, LiveRamp cookies do not “track” users’ behavior across websites. Instead, LiveRamp cookies are used to recognize an individual so that relevant ads and email marketing can be delivered to the intended recipient.
Expiration: 1 year

t_gid

Domain: .taboola.com
Description: This cookie assigns a specific visitor ID, when the visitor interacts with ads or content from the website - this allows the website to target the visitor with similar ads or content.
Expiration: 1 year

test_cookie

Domain: doubleclick.net
Description: Used to check if the user's browser supports cookies for serving targeted ads.
Expiration: 30 minutes

tluid

Domain: .3lift.com
Description: Registers whether or not the user has consented to the use of cookies for the purposes of serving targeted ads.
Expiration: 90 days

TS018060f7

Domain: digikey.com
Description: F5 WAF (Web Application Firewall) cookie. Digi-Key uses a network appliance called “F5” to help mitigate network intrusions.
Expiration: 30 session

tuuid

Domain: .bidswitch.net
Description: Registers whether or not the user has consented to the use of cookies for the purposes of serving targeted ads.
Expiration: 1 year

tuuid_lu

Domain: .bidswitch.net
Description: Contains a unique visitor ID, which allows Bidswitch.com to track the visitor across multiple websites. This allows Bidswitch to optimize advertisement relevance and ensure that the visitor does not see the same ads multiple times.
Expiration: 1 year

Domain: adsymptotic.com
Description: This cookie is set through our site by our advertising partner. It does not store directly personal information, but are based on uniquely identifying your browser and internet device to show you relevant content or ads on other platforms.
Expiration: 90 days

uuid

Domain: .mathtag.com
Description: Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.
Expiration: 30 days

uuid2

Domain: adnxs.com
Description: Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.
Expiration: 90 days

Domain: yahoo.co.jp
Description: This cookie is set through our site by our advertising partner. It does not store directly personal information, but are based on uniquely identifying your browser and internet device to show you relevant content or ads on other platforms.
Expiration: 2 years

Analyse et performance

_ga

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Identifies unique users in Google Analytics
Expiration: 2 years

_gat

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Manages analytics requests to limit requests being sent from your browser to Google services
Expiration: 1 day

_gid

Domain: ti.com,ti.com.cn, tij.co.jp
Description: roup user behavior together for each use in Google Analytics
Expiration: 1 day

alias

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores campaign alias
Expiration: 30 days

coveo_visitorId

Domain: ti.com
Description: Coveo analytics
Expiration: 1 year

ga_content_cookie

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores the content category type for web pages
Expiration: 30 minutes

ga_intc

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores the internal campaign for channel analysis
Expiration: 30 minutes

ga_page_cookie

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores the name of the web page a user visits
Expiration: 30 minutes

gid

Domain: cogocast.net
Description: COGO CAST/COGO LABS/Display Advertising Platforms: Cookies for Marketing Purposes - Retargeting- AdRoll Partner
Expiration: 2 weeks

gpn

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores generic part number
Expiration: 30 minutes

hapyak_did

Domain: d2qrdklrsxowl2.cloudfront.net
Description: Stores a unique user ID. It is an auto-generated opaque identifier, that is set when a user first loads our player or a player with hapyak technology embedded within it. The cookies are set on the client-side coped to a single HapYak domain, regardless of the page that embeds the player. It expires after one year. If the cookie were disabled, a new user ID would be generated on each page refresh, having a potentially consequential impact on the analytic data generated by individual users.
Expiration: 1 year

hapyak_psid

Domain: d2qrdklrsxowl2.cloudfront.net
Description: Stores an auto-generated opaque identifier that is set what a user first loads our player or a player without technology embedded within int. This cookie is set on the client-side scoped to the page that embeds our player. It expires after 30 minutes. This value is re-used if the user returns to this page within that 30 minute period. If the user returns after the 30 minutes, the token is re-generated. If the cookie is disabled, HapYak would not be able to provide session-level analytics, and a new session would be created each-time a viewer reloads a page containing HapYak.
Expiration: 30 minutes

refDesignType

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores Reference Design designation
Expiration: 30 minutes

ti_bm

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores bot management classification
Expiration: session

ti_perf

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores network performance data
Expiration: session

ti_rid

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores network performance data
Expiration: session

ti_ua

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores browser user agent
Expiration: session

ticontent

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores the page category of user traffic
Expiration: session

tidomain

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores the domain of user traffic
Expiration: session

tipage

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores the full page name for user traffic association
Expiration: session

tipageshort

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores the short page name for user traffic association
Expiration: session

tiSessionID

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores session ID of user
Expiration: 2 years

tooltype

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores tool association
Expiration: 10 minutes

tpn

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores tool part number
Expiration: 30 minutes

userType

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores authentication status
Expiration: 1 year

visitor

Domain: usageanalytics.coveo.com
Description: Enables Coveo to track usage analytics of users including: search term, document clicked, ranking of document clicked in addition to standard information such as geography and browser type. This information is used to inform the ranking algorithm of the search engine as well as provide insight into user queries in order to provide the best experience possible via TI.com onsite search.
Expiration: 1 year

ti_cmp

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores value of internal campaign associations
Expiration: session

internal_user

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Indicates whether the user is an internal TI user
Expiration: 90 days

ga_ab

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores whether an Ad blocker is detected
Expiration: session

ti_get_lit

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores association of Literature download process
Expiration: session

ti_e2e

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores the user's response to thread completion status on the e2e forum
Expiration: session

ti_p_api

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores the derived role of a user
Expiration: 2 years

ti_ridh

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores network traffic request ID
Expiration: session

da_sid

Domain: .decibelinsight.net
Description: These cookies are used to collect information about how people use the website. This allows us to make sure the website is meeting your needs, and help us understand what we could improve.
Expiration: session

da_lid

supplyframeUserId

Domain: supplyframe.com
Description: Stores an anonymous ID
Expiration: 1 year

Fonctionnels

__cfduid

Domain: maxmind.com
Description: Used to serve location-based information to the career site visitors, like jobs located near them.
Expiration: 30 days

_evga_*

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores visitor identification.
Expiration: 2 years

_test_cookie

Domain: www.smashfly.ai
Description: Tests if the browser supports cookies
Expiration: 2 days

user_pref_givenNameLocal
Language

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores localized name shown in the header after login
Expiration: session

Médias sociaux

__atuvc

Domain: news.ti.com
Description: AddThis is a social sharing service which allows users to share our content across multiple social media websites
Expiration: 13 months

__atuvcs

Domain: news.ti.com
Description: AddThis is a social sharing service which allows users to share our content across multiple social media websites
Expiration: 1 day

di2