JAJSH28D November 2013 – March 2019 LM3697
PRODUCTION DATA.
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The chip address for the LM3697 is 0110110 (36h). After the START condition, the I2C master sends the 7-bit chip address followed by an eighth read or write bit (R/W). R/W= 0 indicates a WRITE and R/W = 1 indicates a READ. The second byte following the chip address selects the register address to which the data is written. The third byte contains the data for the selected register.