7.5.1 The Following Procedure Should be Followed to Write to TUSB544 I2C Registers:
The master initiates a write operation by generating a start condition (S), followed by the TUSB544 7-bit address and a zero-value “W/R” bit to indicate a write cycle .
The TUSB544 acknowledges the address cycle.
The master presents the sub-address (I2C register within TUSB544) to be written, consisting of one byte of data, MSB-first.
The TUSB544 acknowledges the sub-address cycle.
The master presents the first byte of data to be written to the I2C register.
The TUSB544 acknowledges the byte transfer.
The master may continue presenting additional bytes of data to be written, with each byte transfer completing with an acknowledge from the TUSB544.
The master terminates the write operation by generating a stop condition (P).