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A read from I2C address 00 is the START byte. Not all microprocessors have a built-in, onboard I2C controller and do not necessarily have an interrupt to detect communication on the bus. In that case, a microprocessor monitoring the I2C bus must repeatedly poll the SDA and SCL lines to make sure communications are not missed. This requires the device to poll at a fast rate to detect the I2C address.
One option can be to use a START byte before the communication. When the controller uses the START byte with 7 zeros in the address, the target device can poll at a much slower rate, saving processing power.
After the target device detects that the SDA sent a zero during the START byte, the device can then switch to faster polling to detect the next I2C transmission for the address being sent. Once the I2C transfer has ended with a STOP condition, the target device can then resume polling at a slower rate, again saving processing power.